Case study:
In Coventry, many GP practices are not meeting the national cervical screening benchmark of 80%. This has highlighted a need to promote a city-wide campaign to target groups where uptake is particularly low, such as women aged 25-29 and Black and Asian ethnic minority communities.
As part of this campaign, the local Public Health Department have asked you, as a Health Psychologist, to help promote uptake to their cervical screening programme by producing an online poster to be used in part of their social media campaign. This must be based on relevant Health Psychology theory and evidence.
Your task:
To provide a rationale for how you would engage individuals from one of the identified target groups (women aged 25-29 or Black and Asian ethnic minority communities) to increase cervical screening uptake, supported by relevant research evidence/literature (approximately 1,500 words). You will do this by:
Providing justification for the target group you have chosen (including relevant statistics/qualitative evidence) â why is it important to increase uptake to cervical screening for this group? I.e., what can statistics/relevant research literature tell us about why it is important to increase uptake in this group?
Critically evaluate the role of Health Psychology theories/models in helping to support uptake to the programme â what can relevant Health Psychology models/theories tell us about how we can increase uptake to cervical screening? What are their strengths/limitations in what they can offer with regards to increasing uptake to cervical screening? And what are their strengths/limitations compared to one another?
Provide evidence for the content/style of your poster â why have you chosen the specific content/style that you have for your poster? What evidence led you to include that content/style it in that way?
To develop a poster to promote engagement with the cervical screening programme for your target group, based on relevant evidence/research literature (approximately 500 words).
You can insert the poster as a picture at the end of your assignment
Case study: In Coventry, many GP practices are not meeting the national cervica
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