Finding the Right Mix!
Please read and analyze the case entitled “Finding the Right Mix” on page 61 in the Fortenberry Text. Then, write a 3 to 5-page document including the following:
A brief overview of the case
Perform a SWOT analysis based on the case study content
Identify the MAIN problems or strategic issues based on the SWOT analysis
Using strategic planning and marketing research tools, explain how you would address the issues
Class Textbook:
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Class Textbooks:
Jr., J.L. F. (2010). Cases in Health Care Marketing. Jones & Bartlett Learning. https://online.vitalsource.com/books/9781449680466
III, G.B. M. (2017). Managing Health Care Business Strategy (2nd ed.). Jones & Bartlett Learning. https://online.vitalsource.com/books/9781284146202
Finding the Right Mix! Please read and analyze the case entitled “Finding the Ri
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