Public Service Announcement (PSA) Assignment about depression among women betwee

Public Service Announcement (PSA) Assignment about depression among women between the ages of 18 and 25
Total Points = 50 (10% of course grade – 35 points PSA, 15 points 1–2-page paper)
Assignment Overview:
Students will create a script and storyboard for a 60 second Public Service Announcement (PSA) based on the formative research health topic they covered on the previous assignment. Students will use this information to assist in creating a compelling, informative, and educational PSA that contributes to increasing awareness about the previously researched health topic. (The health topic is Depression among women between the ages of 18 and 25
Assignment Goals:
The goal is to explore how and why the way health information is communicated and presented can impact the likelihood of target audiences utilizing available health related resources. An additional goal is to determine the appropriate person/persons to deliver the message and to provide rationale for all images and verbiage used in the PSA.
YOU WILL NOT BE PRODUCING/CREATING YOUR PSA – ONLY WRITING THE SCRIPT AND STORYBOARD
Grading Criteria:
Your Public Service Announcement should (35 points):
• Be exactly 60 seconds (time script with stopwatch or app)
• Include clear and concise statistics/data
• Include a complete script with time codes
• Include suggested images with time codes and descriptions
• Include a suggested logical spokesperson or voiceover person
• Detail the specific music or sound effects to be used
• Include an appropriate call to action
Part 2
Your Public Service Announcement Paper will outline (15 points, 1-2 pages):
• The communication goals of how your PSA will raise awareness of the health condition and what behavior/action you want people to take after seeing your PSA? What emotion(s) do you want to evoke in those who view your PSA and why do you think these emotions will make your PSA effective? (6 points)
• A media plan explaining which communication channels (i.e. TikTok, YouTube, Instagram, websites, etc.) would be best to reach your target audience(s). Provide suggestions on specific times (of the day, the year, around specific events/awareness days) that would be optimal to run your PSA. (5 points)
• A description of other PSA’s that provided you with inspiration/ideas as well as what elements of your PSA were original ideas. Also, write a suggested “pitch” to the communication channel encouraging them to utilize your PSA. (4 points)
Assignment tips:
Clarity and Behavior/Action Item: The message should be clear and make the audience want to do (or not do) something. The behavior/action item should be evidence-based and realistic.
Creativity/Entertaining: PSA should be attention seeking and engaging. It should hold the interest of the audience for the entire duration. Consider using a tagline (memorable phrase).
Facts: The message should be based on accurate and verifiable information. PSA should include at least two facts (data/statistics) but presented in plain language.
Call to Action: Follow-up information should be provided to direct the target audience to appropriate resources. (e.g., For more information visit…)
• Include references on a separate page so I can verify the accuracy of your facts.