use the first four steps in creating a health promotion campaign (pp 316-330 in the 5th edition of our textbook) to summarize how you would develop a program to increase the number of people getting screened for colon cancer.
For this discussion activity, you should explain the details of your program to address colon cancer screenings and provide specific, targeted questions that you will need to answer as part of your program development. These questions most often will relate to the formative research you will need to develop your campaign.
Address (answer) the given prompts (questions).
Discussion Prompts:
Discuss the situation and benefits. (Length guideline: 1 paragraph of 6-7 sentences) Some things to consider include:
What is the issue?
Who is most affected?
Why is this issue important to discuss in a health campaign?
What benefits will your program hope to achieve?
Identify a specific audience for your program. (Length guideline: 1 paragraph of 6-7 sentences) Considerations include:
What are the most appropriate segments for this campaign and why?
What segmentation variables are appropriate to use?
What are the characteristics of the target audience?
Write at least two specific and measurable (SMART) objectives for your program.
Identify at least two appropriate channels of communication for your program.
use the first four steps in creating a health promotion campaign (pp 316-330 in
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