INTRODUCTION Part of cultural competency is advocating for sensitive patient pop

INTRODUCTION
Part of cultural competency is advocating for sensitive patient populations regarding health issues or needed improvements in the community. A big part of advocacy is uncovering effective stories discovered in your community assessment. Equally important is understanding how to broadcast your discoveries to the larger community. In today’s society, social media is a powerful leveraging tool to share a story, build support, and demonstrate advocacy.
In this task, you will be submitting your completed “Community Health Field Experience Time Log” found in the Web Links section. The activities you complete in your community should relate to your field experience topic and focus on primary prevention of the health concern or risk. In addition, you will discuss a social media marketing campaign and implementation plan to convey a health message to the chosen target population.
Part 2: Social Media Campaign
Note: The “CDCynergy” web link provided in the Web Links section may be useful in completing your social media campaign. The use of this web link is optional.
B. Write your community health nursing diagnostic statement that identifies the following components:
• a health concern or risk that is relevant to your chosen field experience topic
• the affected group (e.g., target population) or community
• suggested causative factors
• evidence or support for the health concern or risk
1. Explain how the health concern or risk from your community health nursing diagnostic statement is linked to a health inequity or health disparity within the target population.
a. Discuss the primary community resources and primary prevention resources discovered during your “Windshield Survey” that are relevant to the health concern or risk.
b. Discuss the underlying causes that lead to the health concern or risk for the target population.
2. Discuss evidence-based practice standards (i.e., scholarly backed guidelines or practices) associated with the health concern or risk.
3. Identify data that provide insight into the significance of the health concern or risk from the local (e.g., county), state, or national level.
C. Develop a community health nursing social media marketing campaign strategy that will convey a health message and address the health concern or risk by doing the following:
1. Describe a measurable objective for the social media marketing campaign.
2. Recommend two social media marketing interventions (i.e., education, resources, networking) specific to the target population, and provide rationale for how each intervention improves the health message related to your selected health concern or risk.
3. Describe at least one social media platform you would use to communicate the interventions to the target population, and provide rationale for why each platform is appropriate for this group.
D. Describe best practices and guidelines when utilizing social media platforms for health marketing interventions.
E. Create a social media marketing campaign implementation plan by doing the following:
1. Describe at least two logical stakeholders and the roles and responsibilities each stakeholder has in implementing the campaign plan.
2. Describe at least two community partnerships and the contributing roles and responsibilities each partner has in the implementation of the campaign plan.
3. Formulate a step-by-step timeline of the implementation process for your social media marketing campaign.
4. Describe at least one method of evaluation and the detailed criteria that will be used to measure the effectiveness of the social media marketing interventions.
5. Discuss the costs associated with specific elements of the social media marketing campaign that would require financial support for implementation.
F. Reflect on the application of social media by doing the following:
1. Reflect on the community health nurse’s role in using social media to promote healthier populations.
2. Reflect on how a social media marketing campaign could apply to your current or future personal nursing practice.
G. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
B:COMMUNITY HEALTH NURSING DIAGNOSTIC STATEMENT
NOT EVIDENT
The explanation accurately identifies a health inequity or health disparity within the target population and logically discusses how the identified health inequity or disparity is linked to the health concern identified in part B.
B1A:PRIMARY COMMUNITY AND PREVENTION RESOURCES
COMPETENT
The discussion appropriately details the primary community resources and the primary prevention resources relevant to the identified health concern or risk.
B1B:UNDERLYING CAUSES
COMPETENT
The discussion logically addresses underlying causes that lead to the identified health concern or risk for the target population.
B2:EVIDENCE-BASED PRACTICE
COMPETENT
The discussion of evidence-based practice standards is relevant to the identified health concern or risk.
B3:IDENTIFICATION OF DATA
COMPETENT
The submission identifies data that provide insight into the significance of the selected health concern or risk from the local, state, or national levels.
C1:SOCIAL MEDIA MARKETING CAMPAIGN OBJECTIVE
COMPETENT
The description presents an objective that is measurable and relevant to the social media marketing campaign for the selected health concern or risk.
C2:SOCIAL MEDIA MARKETING INTERVENTIONS
COMPETENT
The 2 recommended social media marketing interventions are population focused, and the recommendation provides a logical rationale for how each social media marketing intervention would improve the health message related to the health concern or risk.
C3:SOCIAL MEDIA PLATFORMS
COMPETENT
The description identifies at least 1 social media platform that would be used to communicate the interventions and includes logical rationale for why the selected social media platform is appropriate for communicating with the target population.
D:BEST PRACTICES FOR SOCIAL MEDIA
COMPETENT
The description of best practices and guidelines is specific to using social media platforms for health marketing interventions.
E1:STAKEHOLDER ROLES AND RESPONSIBILITIES
COMPETENT
The description includes at least 2 logical stakeholders and logically addresses the key roles and responsibilities each stakeholder would have in assisting with the implementation of the campaign plan.
E2:POTENTIAL PARTNERSHIPS
COMPETENT
The description includes at least 2 logical community partnerships and the contributing roles and responsibilities each partner would have in assisting with the implementation of the campaign.
E3:IMPLEMENTATION TIMELINE
COMPETENT
The formulated timeline includes realistic step-by-step details on the implementation process for the social media campaign.
E4:EVALUATING EFFECTIVENESS
COMPETENT
The submission describes at least 1 plausible method of evaluation and logical, detailed criteria that will be used to measure the effectiveness of the social media marketing interventions.
E5:COSTS OF IMPLEMENTATION
COMPETENT
The discussion provides specific, relevant elements of the social media marketing campaign that would require financial support to implement and discusses costs associated with each element.
F1:REFLECTION ON SOCIAL MEDIA MARKETING IN COMMUNITY HEALTH
NOT EVIDENT
The submission does not reflect on the community health nurse’s role and social media.
APPROACHING COMPETENCE
The submission does not logically reflect on the community health nurse’s role in using social media to promote healthier populations.
WEB LINKS
CDCynergy
Community Health Field Experience Time Log
How to Complete the Community Health Time Log Using Qualtrics